Glovo reported increased demand in areas like Utawala and Juja, showing growth in digital commerce. Retailers such as Jaza Supermarket and KFC noted higher online sales in regions not previously considered key for digital adoption. This shift reflects changing consumer behavior in Kenya. The trend highlights broader access to digital services across different neighborhoods. The growth suggests a wider acceptance of online shopping in unexpected locations. These findings indicate evolving market dynamics in the country.
Kenya Sees Rise in Digital Commerce Outside Traditional Markets


















