KEBS is leading a push to implement new road safety regulations aimed at reducing traffic accidents and fatalities. The organization is advocating for the adoption of ISO 39001, an international standard designed to help organizations identify and mitigate road risk factors. The initiative seeks to improve road safety through structured risk management and preventive measures.
The proposal comes as part of broader efforts to address the high rate of road accidents in the region. According to recent data, the area has seen a significant number of traffic-related incidents, many of which could have been prevented with better safety protocols. ISO 39001 is intended to provide a framework for organizations to systematically assess and manage road safety risks.
KEBS has been working with local authorities and transport agencies to promote the implementation of the standard. The organization highlights that the adoption of ISO 39001 could lead to a measurable reduction in road accidents by improving driver behavior, vehicle maintenance, and infrastructure design. The initiative is part of a growing global movement to apply standardized safety measures in transportation systems.
