Samsung Electronics East Africa has opened a new retail store in Kitui, Kenya, as part of its strategy to expand its retail network beyond the country’s major cities. The shop-in-shop (SIS) store is located at City Gate Mall in Kitui town and was established in partnership with local retailers Maureen Mutua and Mutua Ndungi. The new outlet provides customers with a dedicated space to experience Samsung products and services.
The store’s opening marks a strategic move by Samsung to increase its market reach in regional towns. The partnership with local retailers aims to enhance customer access and support community-based commerce. The new location is expected to serve both local residents and visitors, contributing to the area’s retail economy.
This expansion aligns with Samsung’s broader efforts to strengthen its presence in Kenya and the East African region. The company has been gradually increasing its retail footprint across the country, focusing on underserved markets. The Kitui store is part of a larger initiative to improve consumer engagement and provide better service options. The move also reflects the growing demand for technology products in regional towns.
