Safaricom, Kenya’s leading telecommunications company, has launched new M-PESA payment features that integrate artificial intelligence to enhance transaction speed and user convenience. The updates include Tap-to-Pay, which allows users to make payments using their smartphones without entering passwords, and AI-powered payment suggestions, which analyze user behavior to recommend relevant transactions.
The new features are part of Safaricom’s ongoing efforts to modernize its mobile money platform, which serves over 40 million users in Kenya. The AI-driven enhancements aim to reduce transaction time by up to 30% and improve customer satisfaction by personalizing payment options. The company has also introduced a security layer that uses machine learning to detect and block fraudulent activities in real-time.
M-PESA, launched in 2007, has become a cornerstone of Kenya’s financial infrastructure, enabling millions of unbanked individuals to access financial services. Safaricom’s latest updates reflect the growing role of artificial intelligence in financial technology, as the company seeks to stay competitive in a rapidly evolving digital landscape. The new features will be available to all M-PESA users starting next month.
