Kenya is positioning itself as a leader in the digital economy, with the World Trade Organisation (WTO) suggesting artificial intelligence could significantly reshape global trade. The organisation predicts that AI could increase global trade by up to 40% by 2040, with the greatest gains expected in digitally deliverable services. This shift could open new export opportunities for Kenya, traditionally reliant on physical goods.

The WTO report highlights the growing importance of digital services in international trade, suggesting that countries investing in technology may see substantial economic benefits. Kenya’s government has already begun promoting digital innovation, aiming to leverage AI and other technologies to diversify its economy. This strategy aligns with broader efforts to modernize the country’s economic structure and reduce dependence on traditional exports.

As the global trade landscape evolves, Kenya’s focus on digital transformation could position it as a key player in the future of international commerce. The potential for AI-driven services to contribute to the nation’s economy underscores the importance of strategic investment in technology and education.