Jumia Kenya, the leading e-commerce platform in the country, has announced plans to extend its Black Friday promotional campaign beyond Nairobi to other parts of Kenya in 2026. The event, scheduled for 30 October, will feature exclusive deals and discounts aimed at attracting a wider customer base.
The company’s decision follows a growing trend of online shopping in Kenya, with more consumers turning to digital platforms for their purchases. Jumia Kenya has previously held Black Friday events in Nairobi, but this year’s campaign marks a significant expansion. The move is expected to boost sales and increase brand visibility in smaller towns and rural areas.
Black Friday, originally an American retail event, has gained popularity in Kenya over the past few years. E-commerce platforms have played a key role in popularizing the event, offering competitive prices and limited-time offers. This year’s expansion reflects the growing influence of online shopping in Kenya and the increasing demand for digital services.
