Bolt has launched Bolt Plus in Kenya, a monthly subscription service priced at Sh280. The new plan offers users ride cashback, free food delivery, and faster driver matching. The service is available to existing Bolt users in Kenya.
The subscription includes a cashback of up to Sh100 per month on ride expenses. Users also gain access to priority food delivery and quicker driver assignment during peak times. Bolt Plus is part of the company's strategy to enhance user engagement and retention.
Bolt, a ride-hailing and delivery platform, has been expanding its services in Kenya since 2017. The introduction of Bolt Plus follows recent investments in the Kenyan market and increased competition from local and international players. The subscription model aims to provide added value to regular users while supporting the company's growth in the region.
