AI and digital sovereignty are reshaping African trade, according to Ludovic Thanay, a key figure in the region’s economic transformation. The African Continental Free Trade Area (AfCFTA) has created new opportunities for cross-border commerce, but the integration of artificial intelligence is adding a new dimension to how trade is conducted. Thanay highlights that digital sovereignty—controlling data and technology within the continent—is crucial for ensuring that African nations benefit from technological advancements rather than being dependent on external systems.

The interview, conducted by Webb Fontaine, explores how AI is being used to improve logistics, reduce transaction costs, and enhance market access for African businesses. With the AfCFTA creating a single market of 1.3 billion people, the potential for AI-driven trade solutions is immense. However, Thanay stresses that the success of these initiatives depends on local control over data and technology.

Digital sovereignty is seen as a way to protect African economies from foreign dominance in the tech sector. By developing local AI capabilities, African countries can better manage their trade data and ensure that the benefits of digital transformation are shared equitably. This approach is gaining traction as more nations recognize the importance of self-reliance in the global digital economy.

The conversation also touches on the challenges of implementing AI in trade, including infrastructure gaps and the need for skilled labor. Despite these hurdles, Thanay remains optimistic about the future of African trade in the digital age.